Privacy Policy

Last updated: 1 May 2026

This Privacy Policy describes how picr.app, operated by ShevsSoft Technology ("we", "us", or "our"), collects, uses, and shares information about you when you use our website and services.

By using picr.app, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information you provide directly

  • Account information: When you create an event or sign up, we collect your name and email address.
  • Photos and media: Photos you or your guests upload to an event album.
  • Contact form submissions: Name, email address, and message content when you contact us.
  • Newsletter subscriptions: Your email address if you subscribe to updates.

Information collected automatically

  • Usage data: Pages visited, time spent, features used, and general interaction patterns.
  • Device information: Browser type, operating system, device type, and IP address.
  • Cookies: Small text files stored on your device. See the Cookies section below for full details.

2. How We Use Your Information

  • To provide, operate, and improve the picr.app service
  • To create and manage your event albums
  • To respond to enquiries and support requests
  • To send service-related communications (account notifications, receipts)
  • To send marketing communications you have opted into (newsletter)
  • To display advertising to free plan users via Google AdSense
  • To comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and hold certain information.

Essential cookies

These cookies are necessary for the website to function. They cannot be switched off. They are usually set in response to actions you take, such as logging in or uploading photos.

Analytics cookies

We use analytics tools to understand how visitors interact with our website. This helps us improve the user experience. These cookies may collect anonymised data such as pages visited and time on site.

Advertising cookies — Google AdSense

picr.app's free plan is supported by advertising through Google AdSense. Google uses cookies to serve ads based on your prior visits to our website or other websites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to picr.app and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.

For more information on how Google uses data when you use our site, please visit How Google uses data when you use our partners' sites or apps.

4. Sharing of Information

We do not sell your personal information. We may share information with:

  • Service providers: Third parties who assist us in operating our platform (hosting, payment processing, analytics). These parties are bound by confidentiality obligations.
  • Advertising partners: Google AdSense, as described in the Cookies section above.
  • Legal requirements: When required by law or to protect the rights and safety of picr.app, its users, or the public.

5. Your Photos and Event Data

Photos uploaded to a picr.app event album are private by default and only accessible to people with the event link. You may choose to make an album public or password-protected.

You retain ownership of all photos you upload. By uploading photos, you grant picr.app a limited licence to store, display, and transmit those photos as necessary to provide the service.

You may delete your event album and all associated photos at any time through your account dashboard.

6. Data Retention

We retain personal data for as long as necessary to provide the service and comply with our legal obligations. Event albums are retained for the period specified in your plan. Contact form and newsletter data is retained for up to 3 years unless you request deletion.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to access — request a copy of your personal data
  • Right to correction — request correction of inaccurate data
  • Right to deletion — request deletion of your personal data
  • Right to restrict processing — request that we limit how we use your data
  • Right to data portability — request your data in a portable format
  • Right to object — object to processing of your personal data

To exercise any of these rights, please contact us via our contact form.

8. Children's Privacy

picr.app is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

10. Contact

If you have any questions about this Privacy Policy, please contact us through our contact form or write to:

ShevsSoft Technology
Legal / Privacy
picr.app